For 20 years globally and for 10 years in Poland, the Superbrands organization has selected a narrow elite among all the brands active on the market. The initial list of consumer brands includes more than 2,300 brands under 110 categories. The list is based on an independent market research and is developed by the Superbrands team in collaboration with ARC Rynek i Opinia, a market research institute. It is verified annually by a pilot consumer survey. The brands selected by consumers are then evaluated by the Superbrands Council.
Its experts assess each brand’s image and strength on the Polish market. The strongest brands within each category are awarded the Superbrands title. Additionally, brands that were created in Poland and have been extremely successful within their category, are awarded the Created in Poland Superbrands status.
Superbrands is the only independent organization in the world that promotes the idea of branding by identifying, awarding, and presenting case studies of brands that – thanks to their specifics benefits– have attained impressive succes in the market. The Superbrands title is known in 80 countries around the world and has become a recognized symbol of a brand’s success.