During this year’s Love Cosmetics Awards 2025 gala, the Dr Irena Eris brand was honoured twice.

In the Luxury Touch category, the jury awarded Authority Global Recovery Youth Serum, justifying their choice as follows: “The latest serum from the Authority line is the essence of this approach – innovative, effective and extremely pleasant to use. This award confirms that luxury in cosmetics begins where effectiveness meets beautiful form, sensual experience and attention to the smallest detail – because these are the elements that make up a ritual that takes everyday life to a higher level”.

At the same time, Dr Irena Eris received the Patron of Culture award in the #CooperationPIONEER category of the Love Cosmetics Awards 2025 for its long-standing support of ambitious filmmakers, as well as the arts, literature and theatre. Through these activities, the brand is pursuing a long-term strategy of responsible patronage deeply rooted in values. “The brand not only understands the language of culture, but also actively contributes to it, giving luxury intellectual and emotional depth. Its activities strengthen the credibility of the beauty industry, showing that aesthetics can be accompanied by real support for ambitious ideas”, the jury emphasised.