is the oldest, founded in 1954 by Jean-Jacques Guerlain, organization which affiliates the best French companies and institutions synonymous with the concept of luxury. The values followed by the association are: the creative process, communication, respect for consumers, impeccable service and beautiful design of the product. Its members include among others Cartier, Chanel, Dior, Hermès, Louis Vuitton, Louvre or the Ritz Hotel. In 2011 for the first time the club accepted non-French brands from Europe. Currently, Comité Colbert affiliates 81 luxury brands and 14 cultural institutions, including Dr Irena Eris as the only Polish brand. It was recognized for having international ambitions, innovation, ethics and high quality products, but also for its values and communication language.