Sense of Beauty

Beauty News

Highly responsible luxury

Dr Irena Eris is the only Polish brand to be a member of the Comité Colbert, an association of luxury brands promoting ideas related to luxury, beauty and sustainability.
Comité Colbert is an exclusive club founded in 1954 following the initiative of Jean-Jacques Guerlain. The association provides a forum for meeting, exchanging ideas and reflecting on the development of the luxury industry. The club brings together luxury goods companies and cultural institutions such as Cartier, Dior, Hermes, Chanel, the Louvre and the Paris Opera. They work together to promote the international influence of the French art of living and to pass on French creativity and know-how. More recently, European brands have joined the ranks of these prestigious French brands. In 2012, Dr Irena Eris was the only Polish brand to be accepted among the global companies that work to expand and promote the ideas of beauty and luxury.

Currently, the luxury sector is undergoing a transformation, becoming a responsible pioneer in the field of sustainability. Comité Colbert has formed a commission whose mission is to make the luxury sector an important benchmark in social, community and environmental responsibility. Luxury companies are becoming increasingly aware that their responsibility does not end once a product is produced and sold. Through environmental and social challenges, the sector is extending its responsibility to the entire production chain, prioritizing quality and accelerating technological and structural innovation in the face of limited resources. Brands are engaged in managing the entire life cycle of products, through upcycling or the secondary market. By initiating environmental and social transformations, the luxury sector has a chance to make the ideas of sustainability increasingly attractive to the consumer. Awareness of the responsibility placed on leading brands is crucial – our future depends on it.
The luxury sector is currently undergoing a transformation, becoming a responsible pioneer in the field of sustainable development.

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