Sense of Beauty


Smog under control

Smog UNDER CONTROL. Smog and UV radiation are a real nightmare not only for our health, but also for our skin! Living in the city, we struggle every day with the effects of polluted air. However, to the rescue comes the Dr Irena Eris Clinic Way Multi Protective Anti-Pollution SPF 50 Anti-Wrinkle cream, helping to protect the skin by supporting its natural.
Research shows that air pollution has a significant impact not only on our health and well-being, but also on the condition of our skin. By caring for our skin with anti-pollution cosmetics containing antioxidant ingredients, we can offset the harmful effects of living in the city.

Pollution exposes the skin’s natural protective layer to allergic reactions such as atopic dermatitis, eczema, psoriasis or acne. The presence of toxins leads to irritation, hyperpigmentation and greater susceptibility to free radicals. As much as 90 percent of the symptoms of premature skin aging can be attributed to the effects of a polluted environment. By depriving the skin of its natural oxygen, they break down collagen levels and eventually lead to a loss of elasticity and firmness. Our skin becomes dehydrated, rough and more sensitive to harsh weather conditions. How to counteract this? 

The negative impact of environmental factors other than UV radiation has long been downplayed. Nowadays we are increasingly aware of how air quality affects our lives – we monitor pollution levels, use anti-smog masks and surround ourselves with air-purifying plants. Are we as attentive to caring for our skin exposed to daily effects of smog? As the only protective layer between us and the environment, the skin absorbs and retains the pollutants present in it. Therefore, in order to protect it, this sensitive barrier must be nourished and supported at all costs. What steps can we take to make our defense mechanisms effective? We should use the fact that we are aware of the levels of dangerous pollutants in the air to remember about regular care, supporting the immune barrier of our skin. Specially developed anti-pollution and anty-UV cosmetics responding to the needs posed by the urban lifestyle will come to our aid. Preparations based on antioxidants, regenerating, protective and purifying substances create effective anti-smog barriers and eliminate the effects of poor air quality.

Such are the properties of the Dr Irena Eris Clinic Way Multi Protective Anti-Pollution SPF 50 Anti-Wrinkle cream. This is a perfect makeup base to use all year round, but it will be especially helpful in times of increased air pollution. It provides all-day skin protection against smog, harmful sun radiation and free radicals. It effectively inhibits the aging process, reduces oxidative stress and counteracts irritation. An innovative ingredient based on the Puri-City technology developed at Dr Irena Eris Laboratories creates an additional invisible protective barrier, blocking access of even the smallest smog particles to the deep layers of the skin. The patent-protected ingredients immediately activate repair mechanisms, visibly smooth wrinkles and improve skin elasticity. Combined with a concentrated complex of plant extracts, they have a detoxifying effect, restoring radiance and a healthy appearance to our skin. The new urban line is the Dr Irena Eris brand’s solution that addresses the need to care for skin struggling with the effects of pollution, and a must-have for every woman who seeks lasting protection from the effects of urban life: toxins, fast pace and daily stress.

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