Sense of Beauty

Dr Irena Eris World

Under full sail

Supposedly, there is nothing more beautiful than a sailboat going to open sea. Perhaps this is why luxury brands that are sensitive to beauty have been engaging in sailing events for so many years now.
Louis Vuitton and the America’s Cup or Prada’s Luna Rossa race catamaran are only a few examples. This year, Dr Irena Eris joins this group under full sail. At the end of July, the largest sailing event in Europe will be held in Gdańsk – the European Championship. The Gdańsk Marina has waited 20 years to host the best European sailormen who will compete for the title of the best in the Dr Irena Eris ORC European Championship regatta.

On 24-29 July, Gdańsk will host more than 800 best European yachtsmen, who will take part in the European Championships of oceangoing yachts – the Dr Irena Eris ORC European Championship Gdańsk 2017. It will be one of the largest events of the upcoming season to be help on the Polish coast. On the start list for the European Championship, there are already 92 teams from 13 countries (Denmark, Estonia, Great Britain, Germany, Russia, Israel, Italy, Lithuania, Latvia, Norway, Poland, Sweden), including 20 Polish teams.
For sailing fans, the ORC European Championship is what the Roland-Garros, Wimbledon, Australian Open and US Open taken as one are for the tennis lovers. The observers will be able to watch the races and competing teams from Tri-City beaches as well as admire the entire fleet composed of the fastest ocean-going yachts in Gdańsk Marina in a special Dr Irena Eris ORC European Championship Gdańsk 2017 Regatta Town.
Sailing, next to golf and chess, is a discipline that has been supported and promoted by Dr Irena Eris for a few years now. At sea, one has to face the challenges and follow the rules, and if we can’t do something, we ask for help, play as a team. The team is the winner, not just the leader. Promoting such attitudes is crucial for the brand. The Dr Irena Eris ORC European Championship Gdańsk 2017 is the most important ocean-going yachts regatta on the Baltic Sea this year and a perfect opportunity to admire fortitude and sports rivalry at sea, which, at times, is as challenging and changeable as a woman. And who knows more about women than Dr Irena Eris.

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