Brand represents a promise of quality, and a hotel must be able to live up to this promise to maintain its reputation. A strong hotel brand is the sum of positive impressions experienced by its guests.
What they remember will determine whether next time they will book a stay in the same place. In the second edition of Hotel Brand Awards 2016 Dr Irena Eris SPA Hotels were successful in three categories. The Dr Irena Eris Polanica Zdrój SPA Hotel won in the Premium category, at the same time being awarded the Brand of The Year 2016 title. The Dr Irena Eris Wzgórza Dylewskie SPA Hotel in the category Holiday Resort and the Dr Irena Eris Krynica Zdrój in the SPA category received the title Super Star Award. Hotels were assessed by industry experts and supported by votes of hoteliers participating in the Hotel Marketing Conference 2016.